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	<title>Grape Digital</title>
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	<link>http://grape-digital.com</link>
	<description>An agency with social at the heart</description>
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		<title>So Now Yumblr! Is Born</title>
		<link>http://grape-digital.com/blog/so-now-yumblr-is-born/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=so-now-yumblr-is-born</link>
		<comments>http://grape-digital.com/blog/so-now-yumblr-is-born/#comments</comments>
		<pubDate>Tue, 21 May 2013 15:06:45 +0000</pubDate>
		<dc:creator>Rachael Bennett</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://grape-digital.com/?p=3631</guid>
		<description><![CDATA[You’ve probably seen the news regarding the acquisition between Yahoo! and Tumblr splashed all over the media for a cool $1.1 billion, so you can imagine that the 26 year old CEO, David Karp isn’t too worried. The news of the deal comes after another social platform integration a few months back, between Facebook and ...]]></description>
			<content:encoded><![CDATA[<p>You’ve probably seen the news regarding the acquisition between Yahoo! and Tumblr splashed all over the media for a cool $1.1 billion, so you can imagine that the 26 year old CEO, David Karp isn’t too worried. The news of the deal comes after another social platform integration a few months back, between Facebook and Instagram. The question on everyone’s lips though, is what on earth will Yahoo! do with Tumblr?</p>
<p>Tumblr is a hugely popular blogging and social networking site, especially for younger audiences. Yahoo! on the other hand, has always been lurking in the background.</p>
<p>The move is apparently part of an effort to attract more users in the 18-24 year old demographic and to grow its social strategy. However, some believe that the deal could ruin the nature of Tumblr.</p>
<p>Upon hearing about the news before it was confirmed, many Tumblr users threatened to leave and some brought up the last time Yahoo! bought a blogging site. Geocites was a massive complex of blogs that Yahoo! bought in 1999 for $3.6 billion&#8230; and now, it’s gone.</p>
<p>Another cause for concern for Tumblr users is the new <a title="Flickr layout" href="http://blog.flickr.net/en/2013/05/20/a-better-brighter-flickr/" target="_blank">Flickr layout</a>. Yahoo! currently own this site too. On a forum on the website, the Flickr team have asked for <a title="feedback" href="http://www.flickr.com/help/forum/en-us/72157633547442506/" target="_blank">feedback</a>&#8230; there’s not a single positive comment. This definitely doesn’t bode well for Yahoo! at all.</p>
<p>Another concern being voiced is the use of ads. Tumblr currently has no ads and I believe this is one reason why the platform is so popular. People don’t like being bombarded with ads and sponsors every 5 minutes.</p>
<p>So, what do you think? Do you think Yahoo! will ruin everything that Tumblr currently stands for or do you think they have learnt from their mistakes?</p>
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		<title>A New Kind Of Gig Experience</title>
		<link>http://grape-digital.com/blog/a-new-kind-of-gig-experience/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=a-new-kind-of-gig-experience</link>
		<comments>http://grape-digital.com/blog/a-new-kind-of-gig-experience/#comments</comments>
		<pubDate>Mon, 20 May 2013 15:33:37 +0000</pubDate>
		<dc:creator>Rachael Bennett</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://grape-digital.com/?p=3623</guid>
		<description><![CDATA[Attending gigs and coming away with photos and videos of your experience, may become a thing of the past. Artists such as Yeah Yeah Yeahs and Savages have already banned fans going away with illegal footage. The latest act to voice their views are Alt-J, who recently won the Mercury Prize and album of the ...]]></description>
			<content:encoded><![CDATA[<p>Attending gigs and coming away with photos and videos of your experience, may become a thing of the past. Artists such as Yeah Yeah Yeahs and Savages have already banned fans going away with illegal footage. The latest act to voice their views are Alt-J, who recently won the Mercury Prize and album of the year at the Ivor Novello. They believe they’ve come up with a solution.</p>
<p>At their Brixton show on Friday night, the band were the first group to put in force a new app called Soundhalo. The app is to help discourage fans from picking up their smartphones mid performance. Instead, the app offers almost instantaneous live audio and visual recordings of each song played, available for download immediately after the band have stopped playing.</p>
<p>The app combines the mastered audio from the sound desk, with the image shot by a video team. It’s then uploaded onto the cloud and ready to download for around the same price as a regular track you might find on iTunes. You can then share the video across all of your devices.</p>
<p>Do you think this is a good idea or do you think it will take away the whole gig experience? Will it influence fans to divert away form future gigs, or encourage fans to splash out for a better user experience?</p>
<p>Whether this is a great idea or not, you wouldn’t have to endure shaky footage, muffled sound and people stood right in your way.</p>
<p>If you want to find out more about the app, simply click <a title="here" href="http://soundhalo.com" target="_blank">here</a>.</p>
<p><iframe src="http://www.youtube.com/embed/qmMD_LugC-c" frameborder="0" width="560" height="315"></iframe></p>
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		<title>#FitchTheHomeless Campaign Aims to rebrand Abercrombie &amp; Fitch</title>
		<link>http://grape-digital.com/blog/fitchthehomeless-campaign-aims-to-rebrand-abercrombie-fitch/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=fitchthehomeless-campaign-aims-to-rebrand-abercrombie-fitch</link>
		<comments>http://grape-digital.com/blog/fitchthehomeless-campaign-aims-to-rebrand-abercrombie-fitch/#comments</comments>
		<pubDate>Wed, 15 May 2013 15:31:11 +0000</pubDate>
		<dc:creator>Fiona Moseley</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://grape-digital.com/?p=3605</guid>
		<description><![CDATA[Los-Angeles-based writer Greg Karber has launched an online campaign, which is attempting to “remake the A&#38;F brand”. His video, uploaded to YouTube on Monday, calls for everyone who owns Abercrombie &#38; Fitch clothing to: 1. Look through your closets, your friends’ closets, and your neighbours’ closets for A&#38;F clothing. 2. Give them away to your ...]]></description>
			<content:encoded><![CDATA[<p>Los-Angeles-based writer Greg Karber has launched an online campaign, which is attempting to “remake the A&amp;F brand”. His video, uploaded to YouTube on Monday, calls for everyone who owns Abercrombie &amp; Fitch clothing to:</p>
<p>1. Look through your closets, your friends’ closets, and your neighbours’ closets for A&amp;F clothing.<br />
2. Give them away to your local homeless shelter.<br />
3. Share what you’re doing on Facebook and Twitter.</p>
<p>Karber set up his #FitchTheHomeless campaign in response to CEO Mike Jeffries’ comments featured in a recent Business Insider article in which Jeffries admits that A&amp;F markets to “cool kids”, and excludes those who are unattractive or overweight.</p>
<p><em>“In every school there are the cool and popular kids, and then there are the not-so-cool kids,” he says. “Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely.&#8221;</em> &#8211; <a title="Mike Jeffries " href="http://www.businessinsider.com/abercrombie-wants-thin-customers-2013-5" target="_blank">Mike Jeffries</a></p>
<p>As of 4pm today the video has had almost a million views, 13.5 thousand likes and just over 3 thousand comments and the hashtag has been tweeted 2,609 times. I think it’s safe to say Karber’s campaign to make Abercrombie &amp; Fitch, “the world’s number one brand of homeless apparel” is gaining momentum.</p>
<p>He told Mashable, <em>“I was really upset by the Abercrombie &amp; Fitch CEO&#8217;s comments, and I wanted to do something to turn that negative energy into a positive social good.&#8221; </em>Check out the video here:</p>
<p><iframe src="http://www.youtube.com/embed/O95DBxnXiSo" frameborder="0" width="560" height="315"></iframe></p>
<p>Abercrombie &amp; Fitch haven’t commented yet, so for now we’ll just have to eagerly await their response&#8230;</p>
<p>What do you think of the campaign? Have you donated any A&amp;F clothing as a result?</p>
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		<title>Goats Are Slowly Taking Over The Internet</title>
		<link>http://grape-digital.com/blog/goats-are-slowly-taking-over-the-internet/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=goats-are-slowly-taking-over-the-internet</link>
		<comments>http://grape-digital.com/blog/goats-are-slowly-taking-over-the-internet/#comments</comments>
		<pubDate>Wed, 15 May 2013 15:25:42 +0000</pubDate>
		<dc:creator>Rachael Bennett</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://grape-digital.com/?p=3606</guid>
		<description><![CDATA[You’ve probably seen by now that goats have become a fan favourite in the world of social media. Why, I hear you say? Well I’ll tell you why&#8230; because they are hilarious! Who would have thought you could fit a screaming goat into a Taylor Swift video!? A genius, that’s who. I first came across ...]]></description>
			<content:encoded><![CDATA[<p>You’ve probably seen by now that goats have become a fan favourite in the world of social media. Why, I hear you say? Well I’ll tell you why&#8230; because they are hilarious! Who would have thought you could fit a screaming goat into a Taylor Swift video!? A genius, that’s who.</p>
<p>I first came across goat stardom when a now very famous goat was featured in a YouTube clip sounding very much like a human. It currently has over three million views!</p>
<p>The next thing I know, someone, somewhere, took it upon themselves to take this goat and throw it into a much larger spotlight, thus, ‘I knew you were a goat’ was born.</p>
<p>Doing the rounds on YouTube and other surrounding networks such as Facebook, the video has had a great response. Today views for the video stands at 2,021,269 and counting. Pretty impressive for a nifty bit of editing.</p>
<p>So in true goat style, a new video has been circulating called ‘Goat Lucky’, taking on Daft Punk’s ‘Get Lucky’ song. I have to admit, it’s not the best one out there, but there’s definitely points to be won for the title alone.</p>
<p>If this little post has made you want to see more goats, which let’s face it, it has, have a look at the ultimate goat compilation and be astounded.</p>
<p>You’re welcome.</p>
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		<title>Is This Facebook In Real Time?</title>
		<link>http://grape-digital.com/blog/is-this-facebook-in-real-time/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=is-this-facebook-in-real-time</link>
		<comments>http://grape-digital.com/blog/is-this-facebook-in-real-time/#comments</comments>
		<pubDate>Tue, 14 May 2013 16:44:51 +0000</pubDate>
		<dc:creator>Rachael Bennett</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://grape-digital.com/?p=3597</guid>
		<description><![CDATA[Ever imagined what Facebook would be like in real time? Well the video below shows exactly that. Yes we get regular updates, and yes our privacy settings aren’t always clear, but people like change, right? An update in my eyes, is for the better. There is a slight hint of sarcasm in the video, which ...]]></description>
			<content:encoded><![CDATA[<p>Ever imagined what Facebook would be like in real time? Well the video below shows exactly that. Yes we get regular updates, and yes our privacy settings aren’t always clear, but people like change, right? An update in my eyes, is for the better.</p>
<p>There is a slight hint of sarcasm in the video, which i’m sure a lot of people can relate to, but how else would we be able to differentiate ourselves from every one else? Of course I’ll post about the University I went to or show the current music I ‘like’.</p>
<p>Watch below and see if you agree or if you think they are exaggerating.</p>
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<p>&nbsp;</p>
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