1. Look through your closets, your friends’ closets, and your neighbours’ closets for A&F clothing.
2. Give them away to your local homeless shelter.
3. Share what you’re doing on Facebook and Twitter.

Karber set up his #FitchTheHomeless campaign in response to CEO Mike Jeffries’ comments featured in a recent Business Insider article in which Jeffries admits that A&F markets to “cool kids”, and excludes those who are unattractive or overweight.

“In every school there are the cool and popular kids, and then there are the not-so-cool kids,” he says. “Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely.” – Mike Jeffries

As of 4pm today the video has had almost a million views, 13.5 thousand likes and just over 3 thousand comments and the hashtag has been tweeted 2,609 times. I think it’s safe to say Karber’s campaign to make Abercrombie & Fitch, “the world’s number one brand of homeless apparel” is gaining momentum.

He told Mashable, “I was really upset by the Abercrombie & Fitch CEO’s comments, and I wanted to do something to turn that negative energy into a positive social good.” Check out the video here:

Abercrombie & Fitch haven’t commented yet, so for now we’ll just have to eagerly await their response…

What do you think of the campaign? Have you donated any A&F clothing as a result?

I first came across goat stardom when a now very famous goat was featured in a YouTube clip sounding very much like a human. It currently has over three million views!

The next thing I know, someone, somewhere, took it upon themselves to take this goat and throw it into a much larger spotlight, thus, ‘I knew you were a goat’ was born.

Doing the rounds on YouTube and other surrounding networks such as Facebook, the video has had a great response. Today views for the video stands at 2,021,269 and counting. Pretty impressive for a nifty bit of editing.

So in true goat style, a new video has been circulating called ‘Goat Lucky’, taking on Daft Punk’s ‘Get Lucky’ song. I have to admit, it’s not the best one out there, but there’s definitely points to be won for the title alone.

If this little post has made you want to see more goats, which let’s face it, it has, have a look at the ultimate goat compilation and be astounded.

You’re welcome.

There is a slight hint of sarcasm in the video, which i’m sure a lot of people can relate to, but how else would we be able to differentiate ourselves from every one else? Of course I’ll post about the University I went to or show the current music I ‘like’.

Watch below and see if you agree or if you think they are exaggerating.

In one of the ads called “Baby”, Crews explains that Old Spice’s new shaving gel is newer than a fresh pair of socks, and all of a sudden random items start talking back at him. He is then accompanied by “Baby” who happens to be his son he didn’t know he had.

The other video, “Shave”, is just as random, as Terry magically appears from inside a patient’s beard urging him to shave.

As well as posting the videos, Old Spice also paid to take over the YouTube masthead all day today with an interactive version of the “Baby” ad, which prompts users to get involved and type in other things that may be newer than the shaving gels. Once you do this, you’re taken to a custom webpage like the one below based on your suggestion.

If you type in a completely random word which quite frankly, we know won’t make sense anyway, Terry appears at the bottom with the following comment: “I have no idea what that is and it makes my brain hurt and want to explode but it ain’t as new as new Old Spice shave gel.”

So, what do you think of the new ads? I don’t think it can beat the original in my eyes but at least the wolfdog has gone… for now.

The project is dedicated to cyclist Danny MacAskill, with Red Bull inviting Pinterest users to solve a series of puzzles based on the ‘Imaginate’ videos showing Danny performing various stunts. Each episode has it’s own puzzle, with the puzzles getting harder as the series goes on.

After watching all six videos, users are taken to Pinterest, where they have to re-pin sections of an image of Danny onto their own boards (a lot like a sliding tile puzzle). Once all these sections are posted, it should show the complete picture in the correct order.

Users can then send a link to their board via Twitter to @RedBullUK, using the hashtag #Imaginate, to be entered into a prize draw for the chance to win a signed picture of Danny.

Below is the completed image you need to have, and if you click here, it shows you what it looks like on Pinterest. Check out one of the videos to find out more!