9 a Day
Digital Strategy and Creative. Design and Development. Facebook and Twitter management
LinkedIn wanted to tell the world that they only need to spend 9 minutes a day working on their careers to see a benefit. So Grape did just that. We created the LinkedIn Lab where our science boffins boiled the 9 a day concept down to its basic elements to make it easy for our users. This was then presented on linkedin-9aday.com to spread the word, simply and concisely.
The site acted as a catalogue of tips for our users showing how simple it was to utilise their 9 minutes and slot them into their day without any fuss. 9 short and snappy videos, spread across Facebook and Twitter, directed viewers to the site. To make it even easier (and to not waste too many of those 9 precious minutes) we also created an interactive calendar tool.
The user could drag and drop the tips most relevant to them on to the calendar tool which exported directly to which ever device the user fancied. The brief was to make LinkedInʼs simple but effective concept simple and effective for the user to implement. It couldnʼt have been simpler.