Alfa Romeo

To promote Alfa Romeo’s new MiTo QV, Grape created a Facebook and Twitter competition called Aquabatics 2.

The Goodwood circuit was divided by 4 lines of balloons. Each time the MiTo QV smashed through a line of balloons it would freeze a spinning carousel of profile pictures.

The more times a person shared the competition on Facebook and Twitter the more spaces they filled with their profile picture on the carousel.