Resident Evil HD Chronicles Trailer
Digital Strategy and Creative. Design, Development and Video Production.
Capcom approached Grape to help them celebrate the arrival of a classic zombie-based horror game to platform. The brief was to create a trailer that would spread virally, but Grape went one further than that.
We created an app on Facebook that allowed users to star in the trailer themselves. After a simple upload of a photo or webcam capture, they could then watch themselves getting slaughtered by zombies. If the user isnʼt too shaken by their brutal experience they were invited to share their unique video experience on Facebook.