Elevate the Everyman
Digital Strategy and Creative. Facebook and Twitter management
The energy drinks market is saturated with brands competing for the same positioning. All claiming to be the most extreme, radical and daring. However, some have a far greater spend behind achieving this than others. KX needed a difference, something to help them stand out from the crowd.
KX is an affordable energy drink with all the same advantages as other brands, providing maximum energy and exhilaration. The difference is, we live in the real world.
KX and Grape decided to appreciate the fans and followers, champion them for the small victories. We don’t need to sponsor out-of-this world and untouchable events. We don’t need to send a man into space, we elevate the everyman.
Grape manage and run digital and social for KX, with all executions focussed at rewarding and elevating the everyman.