LinkedIn

LabLottery

Facebook and Twitter competition. Design and Development.

The LinkedIn Lab was founded for the purpose of the previous 9 a day campaign but it didnʼt put a stop to production. Since the last campaign was launched we had the labʼs boffins create what is now known as ʻThe Win Turbineʼ (named by a clever Facebook fan).

The device when activated by a user takes their Facebook profile picture and adds it to the others already swirling round inside it like a kind of Crystal Maze 2.0. Once a day and all the profile images within it were blown about until 9 were randomly selected. These people become the recipients of a LinkedIn Business Plus account. 9 a day for two weeks, pretty good odds.

We provided 9 people a day with the tools to improve their careers and opportunities with a Business Plus Account and we gave one lucky winner the chance to live like a top earner for the weekend.